Innovation-Direct: practical help with design and innovation

Innovation-Direct: practical help with design and innovation

1 Client: Easy Foil

2 Product Description
Easy Foil, are distributors of hair colouring foil wraps and dispensers to the salon market. The product addressed was a steel foil dispensing stand and its related packaging.

3 Critical Issue
The high cost of the stand was thought to preventing market penetration of the foil product. Forthcoming changes in packaging legislation would be forcing the company to look again at the types of materials and amounts used during the shipping of the products.

4 What we did
In a joint workshop with Easy Foil, the concept of the stand and packaging being combined into a dispenser solution was identified. Models were then produced to test the concept.

5 Outcome
The solution is now in production and has had the following benefits:
• 98% cost reduction (rrp£50- £2)
• Removed packing
• Reduced shipping cost
• Reduced cost and complexity
• Re-usable Re-cyclable
• Possible Home User market opened

6 More Information
Contact Stuart Ward at Innovation-Direct on 024 76 572 505

November 2002