Case Study No 24:
1 Client: Lite Scene
LiteScene produces a new, innovative modular conference set solution. Designed to provide a highly flexible solution, the LiteScene system is based on a light weight, high strength adjustable aluminium frame structure with a nylon loop facia and facilities for front or rear projection, raised staging and flexible lectern positioning. Stage lighting and audio visual support are easily incorporated into the system. The system is ideal for venues requiring a demountable solution that can be constructed in a wide variety configurations, sizes and colours. Equally it can be an ideal investment for corporate event managers and PCO's of who require a flexible and easily carried and stored system that can complement any corporate image.

2: Product Description LiteScene is a new, professionally managed, entrepreneurial company with a highly experienced and motivated management team. Litescene has expertise and market knowledge in the event management and conference support markets, the associated services supplies market has enabled us to identify an exciting new modular conference set-structure, that is patented both nationally and internationally. Based at the centre of the event management industry near Birmingham, LiteScenes product range is already attracting significant interest from the UK as a whole and North America

3: Critical Issue                                                  Two main areas were identified. The manufacturing costs were too high to yield target margins for the welded frame attachment mechanism for the vertical and horizontal frame structure and the other issue was a good Strategy for the Company.

4: What we did An initial `discovery’ meeting was held to look holistically at all the areas  – market, product, manufacture and funding to confirm that the critical issue was indeed one of cost reduction.  We then held concept generation and design for manufacture workshops to identify ways of eliminating the complications in the construction and fixing of the frame and discussed the strategy for Litescene to move forward and sell in the marketplace a reputably sound product. Options were then assessed and a solution chosen.

5: Outcome The new concept proved successful, enabling efficient manufacture and the cost has been reduced by 20%. The company has recently announced a significant amount of interest and orders for the new product.

6: More information Contact Ricky Singh at Innovation-Direct on 024 76 57 4290                                   June 2003